The IFQ™ is the only scientifically validated measurement tool that can pinpoint where your mindset breaks down under pressure so you can win more, lead well, and stay in the game longer.

Take the IFQ™ in just 15 minutes

Being a head coach is the hottest seat in sports

You’re under constant pressure.

  • Management and boosters expect results now

  • High-profile athletes require constant attention

  • Media scrutinizes every move

  • Every staff member looks to you for direction

You’re not just coaching a team. You’re leading an organization.

Pressure causes drift

Every good coach starts with good intentions: to win and impact lives.

But pressure turns the journey into a grind to prove yourself, protect your image, or avoid failure.

It causes even the best coaches to drift from leading for impact to leading for validation.



The difference between winning and losing

is not what you do best under normal conditions.

It’s the minor mistakes you make under pressure that make the biggest difference.

90% of the mistakes a team makes under pressure originate in the mindset of the head coach.

If you’re not aware of the blind spots driving your actions and reactions in high-stakes moments, they will:

  • Wreck your results

  • Poison your culture

  • Hold you and your team back from greatness


Take the IFQ™

In just 15 minutes, discover the blind spots that threaten to derail all your hard work so you can stay on the path of impact and get more out of yourself and your team.

 

 
“This helped me understand myself a lot better and helped me approach challenging situations with a demeanor I wasn’t able to before, which allowed me to perform at a really high level.”
— Graham Bonar, Head Coach
 

 

How it Works

STEP 1: Take the IFQ™ in just 15 minutes

STEP 2: Receive your results immediately

STEP 3: Apply your customized Impact Script to lead with clarity in the moments that matter most

Take the IFQ™ in just 15 minutes

What is the IFQ™?

  • 4 questions that measure 60 data points about how you respond to pressure

  • Surfaces the underlying insecurities that drive your actions, reactions, and decisions.

  • Produces a customized plan to keep you on the path of impact

  • Takes just 15 minutes to complete


The Identity Fear Quotient™ is the only scientifically validated measurement tool that can identify the blind spots that hijack your leadership in high-stakes moments.

 

 

Every leader has insecurities

Not every leader knows how to transform their insecurities into leadership impact.

When you become aware of your leadership insecurities, you can:

  • Lead yourself well

  • Lead others well

  • Build a winning culture that lasts


Take the IFQ™ to discover 5 key insights so you can get out of your own way and realize your full potential:

01

How you seek validation

Do you seek validation by powering up and proving or by withdrawing and hiding?

02

Where you seek validation

Do you find validation through what you do or who you are in relationship with?

03

When you seek validation

How are you adapting to your current stress level?

 

04

Why you seek validation

Which of the 9 core leadership insecurities shape your actions, reactions, and decisions?

05

Your validation leadership identity

How do you show up as a leader when you are under stress, pressure, or uncertainty?

 

Don’t believe you ever coach for validation?

Take the IFQ™ in just 15 minutes

It’s not a personality test

Personality tests are for everyone. The IFQ™ is for leaders.

Personality tests tell you what you do. The IFQ™ reveals why you do it and how to upgrade your mindset to become the leader you were meant to be.

Any personality type can lead if you have the right mindset. The IFQ™ reveals your true potential.


Your results may surprise you

The IFQ™ is unlike any assessment you’ve taken before.

Most assessments categorize what you already know about yourself.

The IFQ™ is designed to surface the truth of your subconscious mind so your insecurity no longer hijacks the decisions you make, the actions you take, or the outcomes you create.

How clearly can you hear your subconscious mind?


If you are...

  • Ambitious and trying to grow

  • Leading a team or organization

  • Under stress or pressure

  • Unsure of your next move

Take the IFQ™ in just 15 mintues