01
Measure.
Each coach on your staff completes the IFQ®, a 4-question assessment that reveals what drives them under pressure. (15 minutes)
Most teams don’t fail from bad strategy.
They fracture from mishandled tension.
Do you know where your culture is at risk?
The Culture Risk Report™ pinpoints the hidden risk factors draining your team’s momentum before they cost you talent, wins, and impact.
Book a callA free 30-minute call. No obligation.
For teams on top, teams in a slump, and teams starting over.
Every culture faces three predictable tension points.
What you do in those moments determines whether your team thrives or stalls.
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Unclear communication leads to confusion.
Nearly 3 in 4 leaders say their team struggled to communicate effectively over the past year.
Grammarly and The Harris Poll, 2022
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Poor change leads to resistance.
30% of NBA teams change head coaches every year. Teams stuck in that churn see no apparent improvement.
Foster and O’Reilly, Stanford Graduate School of Business, 30 years of NBA and NFL data
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Neglected connection leads to conflict.
Gallup finds the person leading a team accounts for 70% of the variance in its engagement.
Gallup
But you can’t fix what you can’t see.
If you aren’t aware of the risk factors threatening your culture:
- You won’t attract or keep the players and coaches you want.
- You’ll keep having the same problems, season after season.
- You’ll carry all the weight.
You’ve worked too hard to see it all go to waste.
You deserve a culture that multiplies your effort, not drains it.
If you’ve ever wondered:
- What really happens in the locker room when I’m not there?
- Is my staff aligned around the vision?
- Are we moving in the right direction?
- Is our culture as good as I think it is?
Stop guessing. Get data.
Your staff sets the culture for your team. The Culture Risk Report™ measures how they show up under pressure and pinpoints the risks that threaten your hard work.
“This is the exact clarity I needed.”
“It put us all on the same page. When things didn’t go well, it gave us a common language.”
“I now have a certain level of confidence that is helping me be the same to all of my coaches, regardless of their experience or success.”
How it works:
02
Report.
We compile the data and deliver your staff’s Culture Risk Report™, revealing precisely where your culture is at risk. (at least 2 business days)
03
Spotlight.
Meet with Coach Bret to shine a spotlight on your results and build a plan to get ahead of your risks. (90 minutes)
Turn the tensions of a season into your competitive advantage.
When coaches learn to master communication, change, and conflict, teams experience:
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Better
performanceAcross 46 studies, teams with more cohesion performed better, a moderate to large effect.
Carron, Colman, Wheeler and Stevens, Journal of Sport & Exercise Psychology, 2002
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Less
conflictIn a season-long study of 581 pro soccer players, those who rated their coach higher in character building reported less team conflict.
González-Ponce and colleagues, European Journal of Sport Science, 2018
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Less
burnoutAmong 347 college athletes, better communication on the team went with less burnout.
Choi, Jeong and Kim, International Journal of Environmental Research and Public Health, 2020
“This program helped our team develop a sense of calmness. We won five games in the state tournament by a total of 13 points.”
“If your players all speak the same language and they’re on the same page when something bad happens, I think it statistically makes you play better than teams that don’t.”
“Whether it’s knowing your players better or building your culture better, you’re going to get a positive return on your investment.”
Inside your report
The scouting report on your staff.
The Culture Risk Report™ gives you an in-depth look at what drives your coaches under pressure and how pressure shapes your culture. It identifies your most pressing staff issues before it’s too late.
Individual IFQ® reports
reveal how each coach responds under pressure.
Your staff’s Culture Risk Report™
identifies the risk factors threatening your culture.
A private spotlight session with Coach Bret
interprets the data and builds your plan.
Get answers in minutes, not months.
Most culture audits take months to circle the issue. We drill straight to the core in 15 minutes.
| A typical culture audit | The Culture Risk Report™ | |
|---|---|---|
| Survey | A long survey, 100+ questions | The IFQ®: 4 questions |
| Effort | Hours to complete | 15 minutes to complete |
| Turnaround | 6 weeks or more | As little as 2 business days |
| Output | A long slide deck with little follow-through | A short report with a plan you can use now |
| Data | Opinions and perceptions | Specific risk factors, measured |
| For each coach | Anonymous results, no personal guidance | A personal report for every coach |
| Ownership | Needs a consultant to interpret and install | Owned by your staff after the spotlight |
| Time to action | Months | Right away |
This is for you.
If you
- Lead a program
- Are responsible for building its culture
- Wonder if your culture is as good as it can be
- Want helpful answers fast
If your program is
- Chasing a championship
- Changing faster than your staff can keep up
- Struggling to align around a common vision
- Preparing for a new season, a new staff, or a new system
- Feeling tension on your staff or in the locker room
“I took over a program that wasn’t very well respected at all. We’ve come a long way in four years. I think this process helped me a great deal to narrow my focus.”
Know your risk, own your future.
A free 30-minute call. No obligation.
Frequently asked questions
How long does it take to get results?
Each coach you include completes a 4-question assessment that takes about 15 minutes. Once everyone has finished, your Culture Risk Report™ is ready in as little as two business days.
How long is the spotlight session?
90 minutes with Coach Bret, to put your results in context and build a plan for what’s next.
Do we need more coaching to act on the data?
The spotlight session shows you where your culture is at risk, what to watch for, and how to apply the results. If you want help building it into your program, coaching with Coach Bret is the next step.
The season is crazy right now. Can I wait until it settles down?
You can, but it might be too late. The Culture Risk Report™ is built for your most stressful moments, and the results give your staff the insight to handle what you’re facing now.
Who on my staff should we include?
Every coach who helps set your culture. For best results, start with your full coaching staff.
My AD isn’t involved. Can I get a report on just my staff?
Yes. And good on you for investing in your staff and leading them with courage.
Is our data confidential?
Each coach’s data is shared only with that coach and with you, unless you ask otherwise. Your staff sees the combined picture together in the spotlight session.
What is the IFQ®?
A 4-question leadership assessment that shows what drives a coach under pressure and the effect it has on the team. Learn more about the IFQ®.
We already use DiSC or StrengthsFinder. Do we need this too?
Not a problem. The Culture Risk Report™ is built on the IFQ®, which measures how your coaches respond under pressure, so it adds the why to the tools you already use.
How often should we measure?
Once a season, ideally before it starts. Measure again whenever your staff changes.
What about my players?
The Culture Risk Report™ is for the coaches who set your culture. Ask Coach Bret about your players on your call.
I have a mental performance coach.
Good. The report gives them the data to focus their work. We support them, not supplant them.
Interested but still not sure?
Take the IFQ® yourself first and see exactly what your staff will see.